08 Nov 2011
Unless you’ve been living in a battle in the basement of Ripley’s Believe It or Not Odditorium, you know that the Muppets have a moving coming out later this month.
What I didn’t expect was to see them in unexpected places, which tells me a) they must have spent years planning the marketing campaign for this, and b) they’re really, really clever.
First, you expect them to be covered by Entertainment Weekly. Obvious:
But Marie Claire, edited by “Project Runway” judge Nina Garcia (Hi Nina!)? Here’s the back page, where Miss Piggy discusses the contents of her purse (click to embiggen):
But the piece de resistance has to be the 12-PAGE section from Wired magazine. Magazines have such a large lag time — at least eight months — and to write and layout this article and coordinating the Muppet photos requires time as well, so, you think they were approached a year ago to set this up? I can believe that.
And then they follow it up with an interview with Jason Segel, who kickstarted the movie, featuring this bit of nightmare fuel.
But that doesn’t stop there. Online, the marketers behind the Muppetters have put up at least four (or six, or 20, I lost count) trailers, including this one that parodied “The Girl With The Dragon Tattoo” which is what you get after a one night stand between Miss Piggy and Ingmar Bergman:
Then, when you’re done watching all that, you can join the Muppets on Google+
Or watch OK Go do the Muppet theme song.
They weren’t kidding when they advertised “Muppet Domination.” It’s like they’re making up for lost time or something.